Kev soj ntsuam daim ntawv qhia txog kev xav tau ntawm kev lag luam thiab kev npaj peev txheej ntawm Tuam Tshoj txoj kev lag luam ntawv sau los ntawm 2022 txog 2027.
1 、 Tuam Tshoj cov ntawv sau kev lag luam tau nkag mus rau lub sijhawm ntawm kev txhim kho tsis tu ncua
Txij xyoo 2013 txog 2018, kev lag luam sau ntawv hauv Suav teb tau nkag mus rau lub sijhawm ntawm kev txhim kho tsis tu ncua vim muaj cov tub ntxhais kawm poob qis hauv tsev kawm ntawv, chaw ua haujlwm tsis muaj ntawv thiab lwm yam.Raws li IBIS cov txheeb cais, xyoo 2018, kev lag luam cov nyiaj tau los ntawm kev lag luam sau ntawv hauv Suav teb tau txog 17 billion US dollars, nce 4.0% tshaj 2017.
Los ntawm 2013 txog 2018, kev siv ib tus neeg ntawm cov ntawv sau hauv Suav teb tau nce xyoo los ntawm xyoo.Hauv xyoo 2018, kev siv ib tus neeg ntawm cov ntawv sau hauv Suav teb tau txog US $ 15.8, txog 100 yuan.
2, Hauv xyoo 2018, kev lag luam feem ntawm cov ntawv sau hauv Suav teb tau tshaj 40%
Los ntawm cov khoom lag luam, cov khoom lag luam ntawm Tuam Tshoj cov ntawv sau kev lag luam feem ntau suav nrog cov ntawv sau xws li pob cwj mem, txhuam hniav, xaum, number case, ntawv sau thiab cov khoom siv qhia.
Nyob rau hauv 2018, ntawm cov lag luam ntu ntawm kev lag luam ntawv sau nyob rau hauv Suav teb, kev ua lag luam feem ntawm cov ntawv sau yog qhov siab, suav txog 44% ntawm tag nrho cov lag luam ntawm cov ntawv sau hauv Suav teb, ua raws li cov ntawv sau, suav txog 32%, kev qhia. cov khoom siv thiab tus number case accounting rau 12% thiab 1% feem.
3, Offline channel tseem yog qhov muag khoom tseem ceeb ntawm kev lag luam sau ntawv hauv Suav teb
Los ntawm qhov kev xav ntawm kev muag khoom, hom kev muag khoom ntawm kev lag luam sau ntawv hauv Suav teb tuaj yeem muab faib rau hauv kev muag khoom ncaj qha thiab xa tawm.Kev muag khoom ncaj qha yog hais txog kev muag khoom ncaj qha ntawm cov lag luam los ntawm kev tsom mus rau kev lag luam, khw muag khoom ncaj qha, e-lag luam, thiab lwm yam hauv Suav teb, nws yog qhov tseem ceeb hauv kev muag khoom rau tsoomfwv cov koomhaum, cov tuam txhab loj thiab lwm cov neeg siv khoom loj;Hom kev faib khoom yog hais txog cov tuam txhab muag cov khoom muag rau cov khw muag khoom los ntawm cov neeg xa khoom, thiab thaum kawg muag cov khoom muag rau cov neeg siv khoom.Cov lag luam tsis ncaj qha ntsib cov neeg siv khoom.Kev faib tawm yog ib qho qauv muag hauv kev lag luam sau ntawv hauv Suav teb tam sim no.
Los ntawm qhov kev xav ntawm kev muag khoom, cov kev muag khoom tseem ceeb ntawm Tuam Tshoj txoj kev lag luam sau ntawv tuaj yeem muab faib ua kev muag online thiab muag offline.Kev muag khoom hauv online feem ntau suav nrog kev yuav khoom hauv online thiab kev yuav khoom hauv tsev;Cov kev muag khoom offline feem ntau suav nrog cov khw muag khoom noj, cov khw muag khoom tshaj lij ntawm cov ntawv sau thiab cov khoom siv hauv chaw ua haujlwm, thiab cov khw muag khoom loj.Cov khw muag khoom noj khoom haus tuaj yeem muab faib ua cov khw muag khoom noj niaj hnub thiab cov khw muag khoom noj niaj hnub.Cov khw muag khoom noj niaj hnub no feem ntau yog xa mus rau cov khw muag khoom loj, khw muag khoom loj, thiab lwm yam. Cov khw muag khoom loj feem ntau cia siab rau cov khw muag khoom muag.
Piv nrog rau cov qauv ntawm kev hloov pauv sai hauv hom channel thiab nce nrawm ntawm kev faib tawm hauv online hauv lwm cov khoom siv hauv xyoo tas los no, qhov feem pua ntawm cov roj hmab thiab cov yas hauv Tuam Tshoj txoj kev lag luam sau ntawv tau hloov me ntsis.Raws li Euromonitor txheeb cais, xyoo 2018, roj hmab thiab yas offline khw muag khoom hauv Suav teb kev lag luam sau ntawv suav txog li 86% thiab kev muag khoom hauv online suav txog li 14%.Raws li qhov xwm txheej tam sim no muaj kev txhawj xeeb, cov tsoos offline channel tseem yog qhov muag khoom tseem ceeb ntawm kev lag luam sau ntawv hauv Suav teb.
Ntawm cov kev muag khoom offline ntawm kev lag luam ntawv sau hauv Suav teb, cov kev muag khoom tseem ceeb yog cov khw muag khoom noj khoom haus thiab cov ntawv sau thiab cov khoom siv hauv chaw ua haujlwm.Cov khw muag khoom loj noj cov khw muag khoom muag raws li cov kev muag khoom tseem ceeb suav nrog cov feem me me, suav txog 3.7%.Hauv kev faib khoom ntawm cov khw muag khoom noj, cov khw muag khoom noj niaj hnub suav txog 36.5% ntawm Tuam Tshoj cov khoom muag offline tag nrho, thaum cov khw muag khoom noj ib txwm muaj 13.9%.
Hauv kev muag khoom online ntawm kev lag luam sau ntawv hauv Suav teb, kev yuav khoom hauv online yog 93% thiab tsev neeg yuav khoom tsuas yog 7%.
4, Nws tau kwv yees tias kev lag luam loj ntawm Tuam Tshoj cov ntawv sau kev lag luam yuav tshaj 24 billion nyiaj hauv 2024
Raws li kev soj ntsuam yav tom ntej, offline channel tseem yuav yog cov kev muag khoom tseem ceeb ntawm Tuam Tshoj txoj kev lag luam sau ntawv hauv ob peb xyoos tom ntej no.Nrog rau kev txhim kho tas mus li ntawm Tuam Tshoj cov khoom siv hauv kev lag luam thiab kev hloov kho dua tshiab ntawm kev noj, kev lag luam loj ntawm Tuam Tshoj cov ntawv sau kev lag luam yuav maj mam loj hlob.Nws tau kwv yees tias los ntawm 2024, kev lag luam loj ntawm Tuam Tshoj txoj kev lag luam sau ntawv yuav tshaj 24 billion las.
Txhawm rau ua tau raws li cov neeg siv khoom txaus siab txaus siab, peb muaj peb cov neeg ua haujlwm muaj zog los muab peb cov kev txhawb nqa zoo tshaj plaws uas suav nrog kev lag luam, nyiaj tau los, Peb zoo siab tos txais ib qho kev cia siab los ua lag luam nrog koj thiab vam tias yuav muaj kev txaus siab rau kev txuas ntau yam ntawm peb cov khoom.
Peb lub tuam txhab ua raws li kev tswj hwm lub tswv yim ntawm "keep innovation, pursue excellence".Raws li kev lees paub qhov zoo ntawm cov khoom uas twb muaj lawm thiab cov kev daws teeb meem, peb tsis tu ncua ntxiv dag zog thiab txuas ntxiv kev tsim khoom.Peb lub tuam txhab insists ntawm innovation los txhawb txoj kev loj hlob ntawm kev lag luam, thiab ua rau peb dhau los ua cov khoom lag luam zoo hauv tsev.
Post lub sij hawm: Dec-08-2022